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ROAD RESPECT HITS THE STREETS (18/05/2007)
A new campaign is underway Evening Chronicle to get people talking about respect on the roads. The campaign is supported by local authorities, the fire services, Northumbria Police, Benfield Motor Group, the Co-operative Funeral Service, Kings of Newcastle, local businesses and victims of road traffic collisions in the North East. The aim is to get people talking about the stress, frustrations and tragedy occurring on our roads every day.
The Chronicle in conjunction with other organisations will be pushing respect and lists 14 victims as whose deaths resulted from disrespectful and criminal drivers. The tragic consequences of bad driving are reason to join the campaign.
Jeremy Forsberg, representing one of the organisations supporting the campaign said, “This is an issue everyone should be talking about. Disregard for other drivers is resulting a far to great cost in life and money. People may not want to take a long hard look at their driving, but certainly we all need to the think about the way we drive and are we respecting the law, other road users and ourselves. Anti-social behaviour is not confined to our back-alleys and streets, it’s happening on the roads with disastrous consequences. The emergency services are tired of picking up the pieces of disrespect.”
The campaign will highlight various areas of respect on the road and events can be seen throughout Tyneside, Wearside and Northumberland. People are invited to share their views about Road Repsect, the hearse, their road frustrations or their stories about being involved in an accident via the website, www.roadrespect.org.
Mr Forsberg added, “I hope people share their views. Whether they’ve seen someone driving bad or they themselves want to fess up to poor behaviour, it is important we really start to talk about what is happening on our roads. Driving shouldn’t be as stressful as it is and it would be great if we could all enjoy it more. It just takes us all thinking more about how we drive. We need to challenge bad driving from others and ourselves and try to make the North East’s roads, roads of respect and safety.”
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